This book examines research on political persuasion done by social and political scientists!

A book about the future of Narrowcasting in advertisement.

A book about old and new media, interaction and user collaboration..

This book explains practical applications in both commercial and non-commercial worlds. Background information for people who are interested in Narrowcasting!

In relation to narrowcasting I thought this book will also be relevant. It's not published yet, but the publication date is just as important as the quality on this subject.

Nice book on the Canadian cultural industries!

Kotler is the Marketing guru. Really a must have for marketeers!

Additional info on the market. Beautiful background book!